At a pivotal moment for the regulation of the audiovisual industries in Europe and globally, we are pleased to share a new publication: From the Washington Consensus to “America First”: Shifts in Global Audiovisual Governance under the Trump Trade Agenda, in Media, Culture & Society.
In this publication, Antonios Vlassis, Thuy Tran and Marina Rossato Fernandes highlight how Trump’s “America First” agenda is historically rooted in the United States’ longstanding dominance in framing culture through the lens of trade, while also representing a radical intensification of commercialism in audiovisual exchanges and a shift towards neo-mercantilist unilateralism. This dual approach combines US economic nationalism at home with the promotion of trade liberalisation abroad.
