Animation, Feminism and Generative AI: Reflecting on the Future of Creative Technologies
On 3 June 2026, the Media Governance & Industries Research Lab at the University of Vienna hosted a guest talk by Prof. Marie-Josée Saint-Pierre (Université Laval, Canada) on the topic of Animation against the Algorithm: A Feminist Approach to Generative AI.
Bringing together researchers, students, filmmakers and animation enthusiasts, the event explored how generative AI is reshaping creative practices, visual representation and cultural imaginaries. The discussion focused on the opportunities and challenges posed by emerging technologies, while highlighting the importance of critical and feminist perspectives in understanding their impact on creative industries.
Prof. Saint-Pierre reflected on the role of artists and researchers in engaging with generative AI, arguing for approaches that question and challenge technological systems rather than simply adopting them. Her presentation examined how animation can provide a space for experimentation, critique and the development of alternative narratives.
The event also featured an intervention by Lisa Heuschober, Co-Director of the Tricky Women Tricky Realities International Animation Film Festival. Her contribution highlighted the festival’s longstanding commitment to feminist animation, community building, archiving practices and support for diverse creative voices.
The discussion resonated strongly with ongoing reflections within the Horizon Europe projects ANIMA MUNDI and REBOOT, which examine the transformations currently affecting Europe’s audiovisual and cultural sectors. By fostering dialogue between academia, artistic practice and cultural institutions, the event offered valuable perspectives on the relationships between animation, technological innovation, cultural diversity and gender equality.
As generative AI continues to influence creative production, conversations such as these play an important role in encouraging critical engagement with emerging technologies and their implications for the future of European screen cultures.
