WP 9-10 : Discoverability, Markets and Audiences

WP 9: Discoverability, Markets and Audiences - Mapping, assessment and empirical verification

WP Leader: VUB

Objectives:

• Understand how EAIE works feature in international markets with a focus on Asian markets
• Assess the perspectives of audiences, in particular youth and children, towards EAIE and their conditions of access to animation
• Analyse platform affordances, in particular towards discoverability of European animated content
• Identify and analyse obstacles and enablers for content by women creators in EAIE to reach audiences

Deliverables: 

• D9.1 – Market mapping on Asia
• D9.2 – Audience mapping
• D9.3 – Platform affordances analysis
• D9.4 – Obstacles to circulation of content by Women

WP 10: Discoverability, Markets and Audiences - Developing and Testing

WP Leader: CUTAWAY

Objectives: 

• Explore and test perspectives of young people and children for the promotion and innovation in animation
• Develop and co-test a pilot EAIE marketing strategy focusing on audiences and Asian markets
• Explore and assess children’s fundamental rights protection in animation
• Develop and test a tool aiming at promoting discoverability via gamification on an online VOD platform
• Develop and test gender sensitive innovation in discoverability and global outreach

Deliverables: 

• D10.1 – Children and young people in discoverability
• D10.2 – Children’s fundamental rights protection and promotion
• D10.3 – Gamification and discoverability 
• D10.4 – Audiences and marketing strategies in Asian markets
• D10.5 – Women animators’ reach
• D10.6 – Tool for discoverability
• D10.7 – Tool for discoverability-updated