WP 7-8 : Promotion and Partnerships

WP 7: Promotion and Partnerships - Mapping, assessment and empirical verification

WP Leader: EUI

Objectives:

• Assess existing blockages and pathways for the international promotion of the CCIs focusing on the (E)AIE based on a review of policies industry events, and practices from both the EU and other leading international animation markets.
• Identify strengths, weaknesses, opportunities and threats (SWOT) facing the EAIE.
• Collect best practices of dissemination, such as institutional collaboration models aligned with EU’s Strategy for International Cultural Relations and international industry festivals.
• Assess existing distribution models and the challenges facing the EAIE’s business models in this regard as well as European Export Development Schemes.
• Identify innovative policies and programmes supporting the digital and green transitions in the animation industry internationally, including gender equitable and diversity committed policies.

Deliverables: 

• D7.1 – Report on policy measures towards promotion of the EAIE
• D7.2 – Report on SWOT according to animation professionals
• D7.3 – Collaboration models
• D7.4 – Report on business models
• D7.5 – Report on industry festivals

WP 8: Promotion and Partnerships - Developing and Testing

WP Leader: AiE

Objectives: 

• Develop and test a pilot European animation brand.
• Develop and test pilot promotional EAIE activities to be embedded into existing animation festivals.
• Develop a EAIE distribution strategy.

Deliverables: 

• D8.1 – Pilot brand
• D8.2 – First pilot promotional activity/report
• D8.3 – Second pilot promotional activity/report
• D8.4 – Distribution strategies/report